sepia toned photo of reading room with ornate bookshelves and soft chairs

The updates from academic libraries are slowing down this month as many colleges and universities transition into the summer sessions, but there are still quite a few updates and events worth highlighting. I’ve shortened the lists to include only my top 5 announcements, social posts, and events, but (I couldn’t help myself) I included a “notable mentions” list at the end. 

While not necessarily represented below, I’m noticing a few trends, including AI, retirements, renovations, and podcasts. Perhaps I’ll dedicate a future post to a news roundup of one of those topics. 

News and announcements

The University of Michigan Libraries is offering free borrowing privileges for Native and Indigenous peoples not already affiliated with the institution.

Interviewers from Berkley Library’s Oral History Center presented their work on the Japanese American Intergenerational Narratives Project at the annual meeting of the National Council on Public History and wrote about the experience of traveling to Topaz (Utah) where some 8,000 Japanese Americans were forcibly incarcerated during World War II.

The University of Arkansas Libraries processed a new photo history collection of photographs by Geleve Grice, depicting daily life in the Black community around Pine Bluff. Notable figures in the photographs include Muhammad Ali, Rev. Jesse Jackson, Dionne Warwick, Maya Angelou, Wiley Branton, Edith Irby Jones, Ida Rowland Bellegard, Raymond Miller, Lawrence A. Davis, Martin Luther King Jr. and Silas Hunt.

The Olin Library at Rollins College is hiring for an Artificial Intelligence Librarian. Couched firmly in the context of information literacy, this position seeks to bring together the ACRL Framework and AI into the classroom.

The University of Virginia Libraries is funding “research sprints”: an intense 1-3 working day collaboration between faculty and librarians to support specific research projects.

Notable mentions

On social

I love what Bass Library (Yale) is doing on Instagram. They are using a balanced mix of popular audios, high quality photo/video, and humor. Someone is obviously having a lot of fun over there.  

The University of Michigan Library has an informative video that explains what a leafcaster does [YouTube]. This informal style of a BTS perspective (talking to the camera vs. voice over), especially in the lab setting, is engaging without begin boring. 

Fondren Library at Rice University announced on Facebook that it is launching a seed library.

RIT Libraries just uploaded a bunch of “Hey Listen” episodes to its YouTube page. The series was created by the National Technical Institute for the Deaf at Rochester Institute of Technology and featured deaf panelists, audience members, and hosts. 

Northwestern University created a fabulous video [YouTube] to highlight its university archives. The intro graphic and music choice are superb and the pacing is just right. I’m assuming this was produced as a collaboration between the library and the uni’s main marketing arm. 

Notable mentions

Interesting events and exhibits

Bookbinding event at UPenn Libraries

The University of Cincinnati Libraries is hosting a 21-day anti-racism challenge on topics including structural racism in health care, white privilege, and the difference between “not-racist” vs. “anti-racist.” The self-guided work culminated in a synchronous virtual discussion.  

Yale Library currently has an exhibit on the copying sacred texts. In addition to highlighting some notable works, including those of Kyeongho Kim, it aims to encourage the meditative practice of hand-copying texts. 

Drexel University Libraries annually honors members of its campus community who authored publications in the last year. This year, they honored their highest number faculty, staff, and student in the 12 years of the program: 118! 

The University of Michigan Libraries hosted “Dragademia,” a part lecture, part performance on the cultural issues surrounding drag performance. Apparently singing was involved. 

Penn Libraries is hosting a workshop on stab-stitch binding.

That’s it for now! As I was preparing this post, I began to notice many of the Pride Month posts rolling out. So while not included in the list above (which mostly covers late May), I’ll pull those together for the next roundup!

top image credit: SMU Digital Libraries on Flickr

library with high arching ceilings, chandeliers, and alcoves full of books

Last month, I was working on a project to review how other academic libraries structured their donor web pages. During that review I noticed some amazing projects, and this led me down a rabbit hole. I ended up searching through more than 250 library websites to seek out some of the happening at other academic libraries. What follows is a list of my most notable finds, including announcements, social posts, and events. This is certainly not an exhaustive list, but if this is the sort of thing you enjoy or find useful, let me know in the comments! 

News and announcements

Librarians at Auburn University worked with faculty to study the effects of open access on citation counts

“To find out whether paying these APCs is worthwhile for authors, Stevison’s interdisciplinary team analyzed five years of bibliographic records totaling 146,415 articles in 152 biology journals offering both open and subscription-access options. […] They found that while paying APCs to make articles open via the “gold” route did yield increased citations, a more economical model of open access provided similar benefits.”

The Drexel University Libraries recently completed a project to digitize more than 6,000 graduate theses and dissertations that were previously available in print format only. 

“Many of the newly digitized theses and dissertations were produced by students enrolled in Drexel’s College of Medicine and its predecessors, including the Woman’s Medical College of Pennsylvania, Medical College of Pennsylvania, Hahnemann Medical College, Hahnemann University, MCP Hahnemann University, and Allegheny University.”

Fordham University Libraries has an article about Adelaide Hasse, creator of the SUDOC classification system.

“Unhappy with the Dewey Decimal System, she set about creating a classification system all her own beginning, sensibly enough, with the Agriculture Department. She developed a system organized not by title or author, but rather by department. A for agriculture, D for defense, T for treasury, etc. It may seem confusing at first, but it has a strict and coherent internal logic.”

The University of Illinois Chicago library gives out awards to faculty members through its “Open Textbook Faculty Incentive Program” to support creation of open educational resources. 

“This award recognizes faculty who demonstrate exemplary use of open educational resources in their classrooms and leadership in using and advocating for open course material. Examples include incorporating free educational materials in courses, including open textbooks, and creating original open educational resources.”

large bound volumes stacked on a shelf
image source: Northwestern University Libraries Blog

Northwestern University Libraries recently completed a project to box up large bound volumes of newspapers: “Step 5: Put on a brave face and open compact shelving again.” I would need a brave face when confronting the above as well!

I love this “Meet Your Librarian” series that University of Oregon Libraries is currently running!

“‘It all starts with the students,’ is Morning Star’s philosophy. With her expertise and knowledge in art research, she is eager to assist anyone seeking help, and does more than offer her services as a subject librarian to help them find what they’re looking for.”

Also at UO, the librarians recently evaluated more than 100,000 volumes in an effort to revitalize and make space in their Northeast campus library. The storytelling here about the process (click on “virtual presentation”) is top-notch:

“Their efforts led to the removal and reuse of more than sixty aisles of book shelving from throughout the building at no cost to the University.”

Maps are definitely cool again (see also: LAPL’s Epic Map Battles of History [TikTok]). So it’s no surprise that ASU Library has a “Map of the Month” series:

“As with all of our Map of the Month features, if you’d like to get a scanned copy of this map, please submit a Map and Geo Service Request and we’ll be sure to get back to you within two business days, but typically sooner.”

Cornell has an exhibition of Vladimir Nabokov’s butterflies

“During his time as professor of Russian literature at Cornell (1948-1959), Nabokov collected hundreds of butterfly specimens from across the United States which he donated to the Cornell University Insect Collection.”

Students at the University of Dayton used the library’s media production studio to create Barbie-themed explorations of feminist theory:

“When teaching inspiration strikes, we all should feel supported. Creativity, innovation and collaboration make library work and education exciting. ‘This project would not have come to fruition without the library’s spaces and people.’”

UT Arlington held its second annual 24-hour Datathon:

“Datathon presented students with realistic data challenges. These challenges involved looking at a question and then collecting, processing, analyzing, and interpreting data to help solve a problem.”

Georgia Tech Library has announced its third artist-in-residence, Bojana Ginn:

“Interested in the microscopic worlds of the body and environment in the age of digital and biotechnologies, Ginn explores human identity, mental health, AI and virtual reality, the techno-sphere, and trans-humanism.”

Related: LeHigh is inviting students to enter a design contest for a new art installation to be on display in their Fairchild-Martindale Library atrium.

Other quick picks:

  • James Madison University Libraries is helping students explore alternative options to expensive learning materials with this helpful info graphic.
  • Congratulations to NC State University Libraries for being awarded their Chancellor’s Creating Community Award at the Office of Institutional Equity and Diversity’s Recognizing Excellence in Diversity Event! 
  • Northeastern University Library has a monthly “reading challenge” award for students (file under: fostering a culture of readers).
  • Hesburgh Library at Notre Dame is celebrating its 60th anniversary. I love how they have identified 60 milestones in the library’s history to honor the occasion.
  • The University of Buffalo Libraries has a story about an item from the Challenger that now resides in its collections.
  • Penn Libraries has a detailed description of their attempts to stabilize and repair a rare Persian codex.
  • Washington University in St. Louis has an article about the illustrated editions of the raven from Edgar Allan Poe’s eponymous poem. 
  • DePaul University Library created this infographic to highlight common reference desk questions.

On social media

  • Texas A&M Libraries has what might be the most charming library orientation video I’ve ever seen (above): YouTube.
  • University of Florida Libraries are asking students what they think is the oldest library on campus: Instagram
  • University of Oregon has a nice use of the campus mascot to promote finals use of the library: Instagram
  • Syracuse University has a well done video on the importance of accessibility and the staff who do that work: Instagram
  • MIT Libraries created this “Circulation: A Day in the Life of Library Books” video: YouTube
  • I love how some libraries are encouraging graduating students to use their spaces as backdrops for their grad photos. Here’s an example from Stony Brook University: Facebook
  • Fairfield Library has a good use of BTS video of a graduation photo shoot: Instagram
  • This Reel from NYU Libraries is a great use of audio to offer quick research tips: Instagram

Interesting events

sets of letterpress stationary
image source: Dartmouth Libraries

Notable themes

API Heritage Month resources:

Mental Health Awareness Month:

Student research awards:

Profiles of student graduates:

That’s it for now! Let me know what I missed. Again, if this is something you find useful, let me know in the comments. Maybe I’ll do it again next month!

crowd of librarians sitting in conference hall at ALA annual 2018

“I am convinced that about one-half the money I spend for advertising is wasted, but I have never been able to decide which half.”

John Wanamaker, Quoted in Bible Conference, Winona Echos (1919)

It’s been 5 years since I attended an ALA Annual Conference. My interest in this yearly gathering of librarians from around the country has waned considerably in the last half-century as I’ve become more and more entrenched in the work of my own institution. That’s a story for another post. What I wanted to briefly talk about today was one aspect of ALA Annual that I miss: the PR Xchange Awards and the John Cotton Dana Awards. Both of these awards celebrate excellence in library communications efforts. The JCDs focus primarily on strategic communication and public relations, while the PRX celebrate singular promotional items. 

This year’s award winners highlight a few academic library projects. The University of Colorado Boulder Libraries’ “Culture Crawl” is a collaboration between eleven cultural and heritage organizations to highlight library spaces, services, exhibits, and local museums. It was the only college/university to win a JCD this year. The PRX awards had a much better showing from the academic side: Montana State University, Washington University, and James Madison to name just a few. 

While I love that these two awards bring attention to academic libraries producing remarkable content, I would love to see a separate award for excellent marketing, communications, and strategic outreach (and/or programming) for higher ed libraries. The needs of our communities and the best practices for reaching them differ just enough from our colleagues in public libraries to merit our own arena. Our audiences are captive and demographically narrower than the general population. Moreover, our ultimate ends lean more towards the specific (i.e., supporting graduation and retention) rather than the general (e.g., lifelong learning). Outreach to students, faculty, and staff is a different beast altogether than outreach to a local community. 

In developing a new award, the intent and structure of the ACRL Excellence in Academic Libraries Award (currently on hiatus) is a good place to start: how does communications and outreach connect with your library’s strategic mission and the mission of the college/university? Are you connecting the dots between (1) the skills, collections, and services that libraries provide; (2) our professional ethics; and (3) the goals of the housing institution? Outreach and communications success could be measured quantitatively or qualitatively, but would needs go beyond gate counts and feedback forms. 

All that said, perhaps a separate award isn’t necessary. I do enjoy seeing the wide variety of materials showcased by both the JCDs and the PRX. Either of those awards could create separate categories based on library types. I think what I want most of all is simply to see more academic library external commutations work. I know folks are out there creating remarkable content: let’s see it and celebrate it!

What I’m reading

Toward a Leisure Ethic by Stuart Whatley

“Every fleeting moment of our spare time is surrendered to the superficial offerings of the attention economy, all of it designed for addiction, the goal being to monetize people’s experiences rather than create meaningful ones. […] Many have extolled a leisure ethic, and none would say that time well spent lies in ambitious careerism or in drifting on a sea of addictive content. Most would agree that flourishing in time consists of free, active, thoughtful engagement with the world in accordance with one’s nature.”

The Ambitious Plan to Open Up a Treasure Trove of Black History by Erin Migdol

“The archive contains around 5,000 magazines, 200 boxes of business records, 10,000 audio and visual recordings, and 4.5 million prints and negatives that chronicle Black life from the 1940s until the present day.”

Writing for the Bad Faith Reader by Susie Dumond

“Not every book is for every reader.” Good advice for anyone creating art.

News from the garden

vegetable garden with squash vines, beans, and corn

The vegetable beds are [finally] in full swing. The vine in the foreground is butternut squash. And look! The corn made it knee-high before the Fourth of July! There are also tomatoes, peppers, and beans to be excited about. 

Links to the past

  • 1 year ago: Where the worm dieth not, and the fire is not quenched. “We give far too much weight to Twitter’s impact on social and political life and “the public square.” Collectively, we overestimate its influence, obsessing to an unreasonable degree over how it will react to our content, knowing full well that any storm we create today will be subsumed by next week’s hurricane of rage.”
  • 6 years ago: Life, uh, finds a way. Actually, now I would be OK with that.
  • 10 years ago: On ukulele calluses.

Overheard online

Rate limit exceeded. 

a room being added to a house

For the past two years, I have set myself to building my CV through publications. That work and intentionality paid off this month when three works of scholarship I co-authored were published all within the same two weeks!

Metzger, R., & Jackson, J. (2022). Developing Competencies for Outreach Work in Academic Libraries. College & Research Libraries, 83(4), 646. doi: https://doi.org/10.5860/crl.83.4.646

Abstract: This research study investigates the behaviors, knowledge, and skills necessary for academic library outreach work. Through a review of published literature, job advertisements, and a survey of library practitioners conducted in the fall of 2020, the authors define and prioritize 18 competencies for outreach. Hiring managers, LIS instructors, and practitioners can use the results of this study to structure and lay out the essential areas of outreach work in academic libraries. [peer-reviewed]

Jackson, J., Andrade, R., Raby, C., & Rosen, R. (2022). Apples and Oranges: An Indicator for Assessing the Relative Impact of Library Events. Journal of Library Outreach & Engagement, 2(1), 56. doi: https://doi.org/10.21900/j.jloe.v2i1.898

Abstract: This article details one library’s attempt to create a simple assessment method for evaluating the relative engagement of program attendees across a variety of events. The indicator–a combination of perceived level of engagement and calculated level of certainty–can be used alongside other metrics to give a fuller view of overall impact of library programming. By conducting this study, the authors created a method by which to quickly assess and prioritize the most and least impactful events within a particular set. [peer-reviewed]

Finally, it’s not a full article, but a brief case study I wrote on social media analytics was published in Practical Marketing for the Academic Library, by Stephanie Espinoza Villamor and Kimberly Shotick (ABC-CLIO, 2022). I look forward to reading the whole book!

Currently, I have no writing projects on my plate, though quite a few half-formed ideas. My goal this fall is to identify and begin at least two more opportunities for research and/or publication. If I can initiate one new writing/research project each semester, I should be well on my way to promotion to full librarian in four years.

Men looking at books in library

Expedit esse deos, et, ut expedit, esse putemus.  

Ovid, Ars Amatoria

If you want to see an academic outreach librarian sigh using only their eyeballs, ask them if they can make you a flier. 

It’s a running joke among colleagues in my field of work that if you discuss promotional efforts long enough, someone will always recommend making a flier. An 8.5×11 inch flier… that they can attach to an email.* There is something strangely definitive about making a flier: as if it adds legitimacy (and perhaps finality?) to the promotional process. Or perhaps this only applies to those who worked in a world before the emergence of social media.

In “The Human Element”, Loran Nordgren talks about “fuel vs. friction” in promoting new ideas. When we are pitching a new idea, product, or service to an audience, our impulse is to add as much “fuel” to the pitch as possible. For example:

  • here are all the reasons why you should come to our library event,
  • here are some flashy graphics about the new service we’re offering students, or 
  • here are some really trendy tchotchkes for taking our survey, or
  • here is a flier. 

All of these well-meaning incentives are intended to fuel people’s desire for what we’re offering, but as Nordgren points out, it’s unlikely to move the needle in your direction. In some cases, it will have the opposite effect.

Instead, Nordgren’s research shows the reducing barriers, or “friction”, is the best use of our time and resources. Maybe it’s not that library events are not appealing, but remembering the date and time is an extra hassle. Maybe it’s not that no one finds library consultations useful, but coming to the library is just that much extra effort. Maybe it’s not that no one wants to complete our survey, but having to go through DUO authentication one more time is just… too much. 

For library events, what if we sent text message reminders to anyone who signed up to be alerted about new events? For library consultations, what if we offered them on Zoom? For our surveys, what if we set aside time to have students complete those surveys during library instruction sessions?

None of these solutions are novel, but it is easy to forget how everyday, seemingly mundane barriers keep us from making connections with library users. I am lucky in that I work on a campus where affinity for the library is remarkably high. We don’t need more fuel to communicate the value of the library (e.g., more emails, more signage, flashier swag); we need to reduce barriers to engagement. As I am thinking about ways to expand library outreach next year and working with my team to improve our work, I am keeping Nordgren’s work in mind. Where can we reduce friction?

*I’ve always wondered what people think the recipient will do with that flier. Do you think faculty will print it out? Students certainly will not: do students even have personal printers anymore? Have you ever tried reading an 8.5×11 flier on a mobile device? Do you enjoy constantly swiping left and right to get the whole thing in a 16:9 frame? I am sighing so hard with my eyeballs right now.

(image source: Men at a public library in Malmö 1949)

I don’t think academic libraries need social media.

I say this as someone who has run social media accounts for academic libraries for almost a decade. Granted, the social media landscape has changed quite a bit in the last 10 years, but I think this has always been true and I’ve only just begun to realize it. 

Currently, I’m working on a literature review about how academic libraries justify their use of social media and what assessment methods they use to bolster that justification. I’m focusing on articles published in the last 5 years and I’m starting to see a general trend in the narratives. It goes something like this:

  1. Libraries need to be on social media because of X (where X is typically something you would expect, like engagement, communication, or marketing to students).
  2. Ok, so let’s assess how well social media does X.
  3. Hm, the data doesn’t make a strong case that social media does X.
  4. Well …

It’s at this point that I start tensing up. What are the authors going to do next? In too many cases, they go on to say something to the effect of: “Oh well… We should still be on social media anyway!”

What? You just found evidence that something is not working and you’re just going to keep doing it anyway? There’s an apocryphal Einstein quote about that. (The quote is actually from a 1981 Narcotics Anonymous pamphlet, via Rita Mae Brown’s 1983 book Sudden Death.)

We have come to a point where everyone (well, not everyone) assumes that maintaining an institutional social media account is something we must do, despite evidence that it is not producing the results that we would like it to produce. In their 2017 article, “Social Media Use in Academic Libraries: A Phenomenological Study,” published in the Journal of Academic Librarianship, Harrison et al. describe this phenomenon as it relates to the content of academic libraries’ social media:

“The high level of correspondence in codes and themes were interpreted by researchers to mean that academic libraries are using social media in a homogenized manner, suggesting the presence of institutional isomorphic mechanisms (mimetic, and normative forces). Given that isomorphic forces impose conformity, but do not necessarily coincide with efficiency or effectiveness, awareness of these isomorphic forces is valuable to academic libraries. This new knowledge offers libraries the opportunity to evaluate the degree to which they have traded conformity for efficiency and effectiveness. If the tradeoff is determined to be less than ideal: academic libraries may consider requirements for establishing a social media strategy that best suits their organization as opposed to using a onesize fits all approach.”

This concept of “institutional isomorphic mechanism” comes from earlier sociological research cited by Harrison et al. Basically, institutions within any given profession start to copy and adopt each others’ actions and structures over time. This mimicry helps maintain legitimacy and “in-group” status, but sometimes at the expense of function and outcomes. As the authors note: “Regardless of efficiency or evidence of potential efficiency, organizations will adopt formal structures that align with institutional myths in order to gain legitimacy, resources, stability, and enhanced survival.”

I don’t think academic libraries’ inability to quit social media is driven by an insistence on engagement. As some of the articles I’m in the process of reviewing show, engagement on social media is tepid at best. And I would suspect that many us in outreach work would readily admit that social media engagement is an poor substitute for interacting with students in other ways.

We maintain diamond hands on social media accounts due to the (mostly unsupported) expectation that it is an effective communication tool. We want people to know about the library. On social media, we can pump out endless amounts of information: new collections, old collections, new programs, throwback programs, technical updates, deadlines, etc. It’s our personal megaphone! We easily fall into the trap of posting about a new program or initiative on social media and saying to ourselves “Done! Now people know about it.”

Except that no one is listening.

If our goal is to increase engagement online, we need a shit-ton more resources. Full-time, dedicated teams that can strategically build the brand: developing high-quality video content, working with campus influencers, and experimenting with emerging platforms. It would require more targeted, fine-grained assessment (and probably the use of personal data that would make most librarians squirm), more financial investment in ways to expand our reach (read: paid advertising), and way more yarrr! content!

Alternatively, if our goal is simply communication, there are more effective methods.

For example, if you set up a table outside the library and talk with students as they walk by, I guarantee you will speak with more students in a couple hours than might read a tweet in an entire day. Moreover, your interactions with them will be stickier and more impactful. Instead of spending an hour crafting the finest carousel of Instagram images for the library’s page, you could spend that same time crafting content for the university’s main channels and reach a larger audience. You could draft blurbs for other units’ newsletters, go on a roadshow to different departments on campus, develop vanity publications for key stakeholders, or work with student influencers. All would have a deeper impact than relying entirely on social media for outreach needs.

If you can do both, great! But most of us are working solo and thus choices are necessary. Unless you have a team (or at minimum a full-time employee) dedicated to social media, you are going to get more bang for your buck (read: impact) spending your energies elsewhere.

Does this mean I think academic libraries should simply shut down their Instagram accounts tomorrow? No, that would be reckless and unnecessarily disruptive. But I do think exploring the idea of “what would it look like if we did?” might serve as useful exercise in strategic thinking. Plotting the path between here and there by exploring how we might substitute the creative energies we spend on social media to communicate in other ways would almost certainly illustrate areas where we could improve how we connect with students, faculty, and senior leadership.

Now if you’ll excuse me, I have to go make some content. (yarrr!)

Miss minutes with the slogan: For What You Will. Always.

Academia’s work hours are weird. So is our approach to work[ing]. So much of our identity is wrapped up in that work. The same could be said of libraries in general; and so I imagine this is doubly problematic for academic librarians. A 2018 study by Tamara Townsend and Kimberly Bugg found that 40% of academic librarian respondents would consider leaving their current position to achieve greater work-life balance, and 31% of respondents would consider leaving the profession as a whole to achieve a greater work-life balance. That is a staggering statistic!

I believe that many of us in academic libraries (for a time, myself included) feel that our work is unique: that it requires us to give up more of ourselves for some “common good” (see also: vocational awe). But the same could be said of a host of other occupations: what makes our work any different?

This thinking is probably why I was so attracted to this opinion piece in the New York Times by Bryce Covert, who writes on the economy, with an emphasis on policies that affect workers and families. As she points out:

Studies show workers’ output falls sharply after about 48 hours a week, and those who put in more than 55 hours a week perform worse than those who put in a typical 9 to 5.

Among the participants in the studies Covert cites we find munitions workers, IT professionals, and civil servants. Add to this the negative long-term effects on one’s health, what benefit is there to academic librarians to regularly push work (especially scholarship) into our leisure time? Covert concludes:

We have to demand time off that lasts longer than Saturday and Sunday. We have to reclaim our leisure time to spend as we wish.

For the past few months, I have been consistently limiting my work hours to be as close to a “normal” 40-hour week as possible. This covers not only my performance duties (ie. librarian work), but my scholarship and service as well. Surprisingly to me (though, not surprising to anyone who has studied this phenomenon), I not only feel more accomplished, but I am able to mentally close up shop each day with less of a struggle.

I continuously encourage my team to do the same, and try to set an example for my colleagues by, for example, not responding to emails or sending DMs outside 9-6 hours, or always trying to estimate how much time I am asking of someone before I request support on a project. Even though burnout is as much (if not more) an organizational problem and not entirely the result of individuals’ actions, I still feel I should make personal changes where I am able.

It’s important to remember that librarians not only provide access to information resources, but are often the people most equipped and able to teach students about the ethical, technical, and strategic approaches to information resources. Librarians have always done both, but the balance, with a pronounced weight toward the latter, has been shifting for some time now.

Clash in the Stacks, by Carl Straumsheim on Inside Higher Ed

But then students are our target audience:

“The vast majority of academics who responded – around 90% – saw the main role of the university library as a purchaser of content. While 45% described themselves as very dependent on their library for their work, only 2% of academics start their research with a visit to the library building.”

Source: Academics will need both the physical and virtual library for years to come

“Further, the library must be willing to allow dedicated time for what happens after exploration. The “serve ‘em and send ‘em along” model is no longer serving a patronage whose information needs include planning, building and executing projects that utilize the strengths of librarianship (information organization and broad contextualization). Reframing the library as a productive place, a creative place engaged in producing and creating something – whether that be digital scholarly works or something else entirely – will open the door to allow the library into the life of the user.”

Source: Micah Vandegrift and Stewart Varner, “Evolving in Common: Creating Mutually Supportive Relationships Between Libraries and the Digital Humanities.”