six library staffers dressed as characters from the Clue boardgame

News and announcements

🔍 Let’s begin by acknowledging that to be “chair of the Clue Committee” might be the best service opportunity out there in academia. At UNC Chapel Hill’s Wilson Library, they are set to host their 20th live-action Clue game (pictured above). The classic characters are portrayed by library staff and teams compete using clues that introduce students to various aspects of the library. The student teams even coordinate their outfits! 

📸 “For the past eight months, Sabrina Gunn, the Feinstein Papers Digital Archivist, has pored over 16,000 digital photographs to arrange, describe, and paint a vivid picture of Feinstein’s incredible career as the longest-serving woman in the Senate.” That statement alone made my jaw drop, but then you look at the photographs. We’re all used to seeing the professional shots, but this archive from Stanford University Libraries showcases some of the BTS, informal photography that, for me, allows us to see a side of Feinstein that is more candid and visceral. 

🧵 An internship at the University of Nebraska–Lincoln has enabled one student to explore the ins and outs of archival work through quilts, quilt making, and quilt history. The UNL Libraries actually have 123 distinct collections that make up their quilt research collections. Related: The Woodruff Library at Atlanta University Center is currently hosting an exhibition that includes more than 60 quilts that celebrate historically black colleges and universities, the Divine 9 Black Greek-letter organizations, and other important African American traditions. 

🛳️ Closing an academic library branch is never easy, but it’s especially difficult when the location is off campus at a remote facility. Duke University Libraries has decide to close its library at the Duke Marine Lab, moving its collections and reallocating some of the staffing resources into a new position that has a broader portfolio of climate and sustainability strategy support. It sounds like this move was inevitable, but hastened by recent federal funding cuts.

hardcover book with brown and blue marbled cover that includes image of a rooster on front
Hand-made children’s book “King of the Coop” by Isabelle Pethtel

📕 The University of Kentucky Libraries has a lovely overview of all the benefits of exploring their King Library Press. Founded in 1956, the press still operates, hosting apprenticeships, events, and workshops, as well as producing new works. Earlier this month, they hosted a workshop that gave participants the opportunity to create a small globe. Wood engravings, typefaces, broadsides, cards, and keepsakes are just some of the many materials visitors can explore in addition to books and other printed ephemera.

🛠️ The University of Georgia Libraries, in collaboration with the campus’s Center for Teaching and Learning, has selected nine faculty members to be “Special Collections Faculty Teaching Fellows.” This program, now in its 10th year, supports faculty’s ability to explore, research, and develop courses that feature materials from special collections in ways that advance the learning objectives and interests of their respective disciplines.

📖 The River Campus Libraries at the University of Rochester follows the 500 year history of a book of hours they recently acquired. The library worked with the campus art gallery and Buffalo State University’s art conservation department to assess the book’s authenticity, condition, and provenance. I especially love how this post discusses the finer points of acquiring (and paying for) such a valuable resource, as well as the necessary storage logistics (turning the pages every 3 months!). 

🤓 Over the past year, more than 1200 K-12 students have come to the University of Minnesota Libraries to attend events like “Gopherbaloo,” a history event that helps students explore an academic library and attend lessons about project organization and development, and utilize the library’s print and online collections to find sources for their projects. 

🫦 San Diego State University Library has acquired the archive of Low Magazine, a protest publication that began in 1998 and grew from 100 copies to a circulation of 20K. The library is adding posters, news clippings, and ephemera to the collection as well. The magazine was distributed on college campuses throughout Southern California and Northern Arizona and ran for 27 issues from 1988 to 1997.

🤡 Milner Library at Illinois State University is offering a small fellowship to researchers interested in utilizing its Circus and Allied Arts Collection. The collection includes related arts such as carnivals, carousels, Wild West shows, and vaudeville. It sounds like the fund can be used to offset just about anything related to the cost of conducting research, including but not limited to costs of travel, room and board, and digital scans.

Notable mentions

various colored and patterned beads
  • The University of Delaware launched a new digital collection highlighting the life and legacy of civil rights leader Littleton “Lit” Mitchell (1918–2004).
  • Because we’re all talking about egg prices these days, the ZSR Library at Wake Forest has curated a list of resources for researching commodity markets.
  • In honor of their current exhibition “Textiles Tells Stories: Exploring the African Studies Library Collection,” Boston University Libraries hosted a Krobo beads crafting event. (pictured above)
  • Duke University is inviting students to donate their textbooks at the end of the semester to help future students save money.
  • The University of Southern California received a $2.5 million gift to name and endow the ONE Archives director position.
  • Purdue Libraries hosted its second annual “A Celebration of Books” to honor faculty who published books throughout the past academic year.
  • James Madison University Libraries temporarily took down their construction fencing to facilitate student graduation photos. Love that! Related: UNC Libraries has some advice for photographers in their reading room. 
  • Speaking of graduation, the more than 100 graduating student employees at Yale Library will receive a specially designed bookplate, placed in a book of their choice. 

Finally, some academic libraries have been posting about the recent federal funding and administrative changes (i.e. IMLS, NEH, and ERIC), including Drexel University, Villanova, University of Cincinnati, and University of Illinois Urbana-Champaign

On socials

Over the years, I’ve shifted the balance of my Instagram feed away from graphics and text to instead favor photography and video, but I am still a sucker for eye-catching graphics. The UCSB Library posted a carousel deck (do you call them deck? I call them decks) to promote “Libtopia,” or some of the non-curricular services and collections they provide.

You can always tell when someone makes something for the sheer joy of making it. I haven’t spoken with this creator from Northwest Missouri State University, but I’m going to bet this audio was playing in their head for days and they just could not wait to find an opportunity to film it. Or maybe that’s just how it works for me.

The “doing ___ based on how much I like ___” format has been trending for a few weeks now, so I was glad to see a few libraries make it their own. Binghamton University Libraries rated spots around the library using book thickness, while Clemson University twirled for how loud you should be on different floors of the library.

Finally, we have a superbly done video tutorial from Ohio University on how to prepare the camcorder. It uses a simple overhead shot and it’s brief. They’ve just uploaded two other tutorials in this mode, including another for the camcorder and one for microphone assembly. As more academic libraries expand into YouTube Shorts (which we should all be doing IMO), this is a perfect use case.

moose dressed in a sweater in a library

Social media happens so fast. I mean, just over a week ago, none of us considered making a banana peel part of our morning routine. So in between the monthly “Recently in Academic Libraries” posts, I pull together regular updates on what AcadLibs are doing on social. Please enjoy these recent highlights. 

Always check the calendar

Academic libraries stepped up their game this year for April Fools. Perhaps I wasn’t as attentive in the past, but I noticed more accounts engaging in what was obviously planned content for this internet high holy day. Carroll University Library pulled a blast from the past and decided to shrink all their books. Amherst College Library introduced their campus’s first silent dorm. Cornell University Library took flight with its latest mobile branch.

I honestly had to do a double take and remind myself what day it was with American University Library’s new coffee ad as well as Boston College University’s latest collection development priority (spoiler: it’s dolls).

The most popular trend by far was the inclusion of animals. Both Wash U and William & Mary offered therapy dogs for checkout. Not to be outdone, LSU advertised therapy tigers. And the University of Albany began lending horses. Animals became librarians as well. Catholic University Libraries hired Catalog Mary McCatFace and the University of Idaho hired the first ever moose librarian (seen above).

But the post that shocked me the most was this one from Sacred Heart University. Nope, nope, nope.

Poking fun at ourselves

Recently at my place of work, we’ve been experimenting with creating more engaging content that reminds students about our library’s policies, but in ways that feel non-confrontational (e.g. logging out of library computers, not taking our staplers, and not being too loud in study rooms). So I enjoyed seeing similar tactics employed by University of Wyoming Libraries to recognize difficult wayfinding needs. But it was K-State Libraries who hit the nail on the head with their gentle shaming of students who leave their belongings unattended in the library. So trusting!

I feel pretty

Anytime I am struggling to come up with a piece of content, I know I can always count on beautiful photography and high-quality b-roll to carry the day. This is what makes UNC Greensboro’s mindfulness moment” work so well, as well as Georgia Tech’sgo to the library.” But it has been the recent “not my house” trend that really gave libraries a chance to re-use some of those stellar shots. Here it is by Mizzou Libraries and Yale Libraries. Similarly, the “get me to god’s country” offers the same opportunity, as demonstrated by UC Santa Barbara Library.

And finally…

Someone had to do it. Not at all surprised to see Utah Valley University be the one to take the plunge.

man with clip board inspecting a magnetic tape machine

When it comes to communications and outreach work, I think we often fall prey to the availability bias. This is the tendency to favor what is right in front of you, or what is most readily called to mind, and to assume it is the right or best available option. Case in point: Recently I was having a conversation with my team about how to best promote an event. Someone chimed in with “Put in on the homepage. That way everyone will see it.”

Breathe in.

As librarians, we see our homepage every day. It’s where we often start when helping students with their research. It’s how we most readily access our policies documents and forms. It’s where we go to look up another librarian’s contact information (because for some ungodly reason that information isn’t readily available in Outlook). 

Unfortunately, that’s not how non-librarians and staff experience our website. When most users come to our homepage, they immediately click on “Hours,” “Group Study Room Reservations” or the library catalog search. Most never scroll below the fold to see any of the promotional material posted there. Moreover, the 25% of users who access our site on handheld devices don’t see the promo content because it’s hidden in the mobile interface. A whopping 0.02% of users click on the promo material on our homepage.

That promo material has a purpose, but it’s not there to drive traffic (that’s a story for a different post). The point to understand is that the data doesn’t support the assumption that the homepage is a highly visible space. Or more specifically, that high visibility leads to conversion. It’s not like digital platforms such as Spotify or YouTube where users hang out for long periods of time, and which can use banner ads and takeovers: on our homepage, users are on their way to somewhere else and rarely come back in a single session.

The same could be said of fliers posted in the library. We walk by these spaces multiple times a day into and out of work, on our way to the bathrooms, or to a meeting. But that isn’t how most users experiences our spaces. Most users pop in to quickly grab a resource, to print something out, or to meet up with friends in a study room. At best, they might make two passes by a poster or a flier, and usually on the way to somewhere else. There are effective ways to use print media in a library context that might catch a student’s attention, but they don’t include a flier posted to a wall or sitting in an acrylic holder on a service desk. 

This isn’t to say that the library homepage and fliers are not somewhat effective. Perhaps in the “long tail” of library outreach, they do make a difference, especially over longer periods of time. But if we’re using metrics like engagement per visit, the numbers are essentially zero. 

Intentional outreach like email marketing, tabling, word of mouth via faculty, and social media (to an extent) are far more effective methods. The number of people I can get to scan a QR code to register for a workshop by talking to them 1:1 at a tabling event, or to click on an e-resources link in a personalized email, or engage with an entertaining social media post reminding students about a library policy, is far higher than any website embed or printed flier. Again, this isn’t to say those latter methods don’t move the needle at all, but our faith in their efficacy is grossly overestimated, I suspect, due to our overfamiliarity with them. 

I might even go so far as to suggest that passive outreach, like fliers and website posts, is more about making us feel better. We feel we’ve done something. We can brush off ours hands and go home. Promotion achievement unlocked! But the data doesn’t hold up. To effectively connect with students and faculty, you need intention. You need strategy. You need a plan. And you need to follow the data. 

Breathe out.

What I’m reading

🫣🇺🇸✏️ The Erasure of Diverse American Histories by Trevor Dawes. “American history is not a single narrative but a complex tapestry of interrelated stories. When we attempt to simplify this tapestry to showcase only certain threads, we not only do a disservice to historical accuracy but also deny future generations the full understanding of how our nation developed through the contributions of people from all backgrounds.”

🤝👊🏛️ Colleges Face a Prisoner’s Dilemma by David Asch. “If universities can see past the outcomes of any single encounter, and can reawaken the mutual trust they have long operated with, they may reset the terms of engagement between higher education and the state”

Links to the past

  • 1 year ago: At least one of these books is still in my TBR pile.
  • 5 years ago: I was only just beginning to understand what quarantine would do to my work-life balance, but I was coping as best as I could.
  • 10 years ago: I was publishing, presenting, and (most importantly) building a Battledecks competition for ACRL 2015. We should bring those back.
  • 15 years ago: I was reading André Cossette’s “Humanism and Libraries.” Wow, this is the first time I’ve added the 15 year marker to this section!

Overheard online

If they make a John Wick 5, I want it to be set in afterlife and Wick is contracted by the ruler of said afterlife to kill renegade demons/spirits. The payment is to be reunited with his wife and the puppy from the first film. The final scene shows him opening his wallet to look at his newly resurrected identity and it says John Constantine. — @fskornia on Mastodon 

banner image: Atlas Negative Collection Images on flickr