rendering of large moss hanging from ceiling of a large room

News and announcements

🎙️ The University of Texas Libraries have digitized and published, with transcripts, more than 160 episodes of the radio program Latino USA. “The newly published episodes consist of over 80 hours of material covering Latin American and Latina/o topics, including interviews with figures such as labor activist Dolores Huerta, singer Little Joe Hernandez, San Francisco mayor Willie Brown, and writers Claribel Alegria, Américo Paredes, and Sandra Cisneros.”

🎒 The NC State Libraries have put together family backpack kits for students who are parents of young children. Similar to the UVU post from earlier this month, I love seeing libraries support non-traditional students, especially those trying to juggle caretaking. The kits contain age-appropriate books, activities, and toys. NC State developed this in consultation with their campus’s Student Parent Association and by examining what other academic libraries do to support parents.

⚛️ Chemistry. Lasers. Medieval manuscripts. Boy, you do know the way to this librarian’s heart. Dartmouth Libraries worked with their chemistry department to identify pigments in several of their pre-1600 manuscript fragments using Raman spectroscopy. What an amazing experience for their students! (I’m sure the librarians were into it as well).

🌿 File this under “things I want to do at my library.” LeHigh University’s Fairchild-Martindale Library has selected the winner of its library design contest. I highlighted this back in May. The winning submission, Mossgrove (prototype seen above), was co-developed by two students. “Studies show that indoor plants improve one’s productivity, focus, and wellbeing. Combining this with our personal experiences in nature, it made sense to create a timeless, biophilic design,” said one of the students.

🎵 Indiana University Bloomington is preserving the history of its state’s independent music scene through its Secretly Canadian publicity records, which consists of publicity material created and collected by the label from its founding in 1996 through 2012 including Bon Iver, Danielson, War on Drugs, Dirty Projectors, and more bands that I constantly have on repeat.

🤖 “Libraries are more than spaces for study—they are engines of opportunity, places where ideas are born, and futures are shaped.” Leo Lo, library dean at the University of New Mexico, recently spoke at the Global AI Forum 2024, and three institutions in Hong Kong. His reflections on artificial intelligence and the role that libraries could play in that field’s evolution is worth considering, if anything for its exploration of the adjacent possible.

🫱🏼‍🫲🏽 The University of California system, most of the California State University schools, and 30 private academic and research institutions (including my own place of work) have reached a comprehensive four-year transformative open access agreement with Oxford University Press through the Statewide California Electronic Library Consortium (SCELC).

✊🏼 The University of Maryland Libraries is working with Project STAND’s $1.5 million grant from the Mellon Foundation to support residencies that will “solicit 16 fellows from student organizers, memory workers, artists, and community organizers to think collectively about safeguarding histories of student-led liberation while imagining and developing primary resources to support the ongoing advocacy and education that make these critical histories accessible.”

Notable mentions

eighth-century wooden pagoda and paper strip imprinted with Muku jōkō-kyō: jishin’in darani, a Buddhist mantra
Hyakumantō darani, an eighth-century wooden pagoda and paper strip imprinted with Muku jōkō-kyō: jishin’in darani, a Buddhist mantra (The Hanna Holborn Gray Special Collections Research Center, The University of Chicago Library)

Finally, as February is Black History Month, many libraries pulled together relevant resources from their collections. Notable examples include: University of San Francisco, Binghamton University, Stockton University, Southern Methodist University, Elon University, Emory University, Wake Forest, University of Cincinnati, Touro University, Berkeley, University of Arkansas, UNC, UC Davis, and Duke.

On socials

I am a glutton for well-produced video content. The KU Libraries created a promo video highlighting their participation in Douglass Day, during which students, faculty and staff joined a nation-wide effort to transcribe historical documents from the Library of Congress in honor of Frederick Douglass’ birthday. I love the mix of faculty and student voices, the b-roll footage, and the elegant lower-thirds. Very well done.

Speaking of simple, but elegant, I also love this collection highlight from UC Davis Library of their Food and Wine collections. Curator Audrey Russek gives a brief overview of the Beaulieu Vineyard Records. If I ever leave my current job, I hope it would be to work on a collection like this.

Not only is William & Mary Libraries’ Diversify It reading challenge a brilliant idea (Pizza Hut’s Book It anyone?), but this promo video is equally compelling. I love the challenge from a student spokesperson to prove the haters wrong! The thumbs up from the circulation staffer is the icing on the cake.

I don’t know if this is an original idea, but the Fondren Library Instagram Reel about bad ideas for bookmarks had me clutching my librarian pearls the entire time. The camera person not being able to control their laugh at the end was ::chef’s kiss::

Finally, long-form video can be difficult to pull off but a recent information literacy video from UF Libraries had me watching the entire time. April Hines, journalism and mass communications librarian, has a presence that is equally engaging, inspiring, and affirming. It’s clear she’s used to regularly connecting with students in the classroom.

toy tiger at the beach

Social media happens so fast. I mean, less than a week ago the Duolingo owl was still alive. So in between the monthly “Recently in Academic Libraries” posts, I’m hoping to pull together regular updates on what AcadLibs are doing on social. I already have a post brewing about some of my favorite go-to libraries for discovering creative social media work. In the meantime, please enjoy these recent highlights of higher ed libraries on social!

Main character energy

One of the best ways to build a community of followers and encourage them to continually re-engage with your content is to establish familiar characters who over time become instantly recognizable and, if you play your cards right, will nurture their own lore.

For example, I am incredibly invested in the relationship between the team of creators at UCSB Libraries. Their playful mix of behind the scenes content, their self-referential nods, and the way they highlight their collaboration stops me from scrolling past every time a new post hits my FYP.

https://www.tiktok.com/@ucsblibrary/video/7470254310761319726

Of course, you don’t need to use actors if that’s not an option for you. I am just as invested in what the Auburn University Libraries’ toy tiger (his name is Ralph) is up to. Currently, he’s at the beach.

Memes memes memes

In both #HESM (higher ed social media) and wider SMM (social media manager) professional communities, there are regularly discussions about whether to use memes, how often, and for what purposes. Even before the ascendence of short-form video, academic libraries were always shy about using memes, or using them too frequently, but following the rise of TikTok and Reels, I’ve noticed a substantial increase in the AcadLibs trying to capitalize on trending content.

Here are two safe, easy, and evergreen memes that any library could adapt: Carroll University Library using the “Can Ashley change a tire” video meme and the Bass Library at Yale using the “how are you feeling today” meme with still images of architectural features in their building.

Of course, some memes are short-lived or age quickly. I would bet the “college acceptance letter” meme will eventually fall into that category (we can only handle so much emotional tension… plus I think the trending audio for this meme is a tad bit too long). But until then, I did enjoy how Willamette University Library used it to highlight their interlibrary loan services.

Keep it local

At the most recent Library Marketing and Communications Conference in November 2024, Krystal Ruiz and Keith Kesler from Los Angeles Public Library spoke about the importance of highlighting local history in short form video. For libraries especially, it’s the type of content that connects directly with their niche audience. Academic libraries can benefit from this advice: obviously, with university archives materials, but local city/state materials as well. Such as in this Ball State video on local buildings in Indiana.

It’s not just about the stats

Finally, I want to spotlight a recent TikTok from one of my favorite accounts, UVU Library. It’s a simple green screen-style post, but it recognizes an often-overlooked demographic in academic libraries: students who are parents of young children. The post did not perform as well as their other posts (at least not at first: it’s only a day old at the time of this writing), but that’s not important. What matters is that this type of content helps specific members of our community feel seen. Sometimes, it’s about more than shares, sends, and watch-time. It’s about how our content makes our users feel.

header image: Ralph the tiger at the beach